Product Leader & Builder

New England (Boston / Providence Area)

Building products. Leading teams. Learning every day.

I lead product teams and ship software. Video SaaS, health tech, workplace tools and more — I've taken cutting edge tech to market addressing customer problems across a multitude of industries. I'm also obsessed with how AI and agentic workflows are reinventing what it means to be a product manager — and I'm proving what that can look like by building things myself too.

See my work About me →
Chris Augustine
0
Years experience
0
Years in product
10+
Companies
8+
Industries
25+
Products shipped
20+
People managed

Selected products

Real products I've managed at various companies over the years. From launching a new product from scratch to expanding a company's portfolio to kick-starting an immatue product into hypergrowth to innovating something brand new in record time , click a card to visit — or read the case study.
Remix
Video SaaSCreativeAI Product
An agentic video editor that turns a company's existing video library into new content through conversation. Remix launched GA in March 2026, and building it changed how I run discovery and measure success when an AI produces the output.
Wistia Case Study → Visit Site ↗
Create
Video SaaSCreativeStrategy & Leadership
Wistia is an end-to-end video marketing platform for businesses and Create is our suite of for recording, editing, and repurposing tools for video creation — built for marketing teams who need professional results without a production team.
Wistia Case Study → Visit Site ↗
Visitor Management
Workplace Tech0→1
A 0→1 feature launch built on 40+ customer interviews. Took visitor management from concept to GA in a few months, helping Robin to compete and capture share from eleaders in the space like Envoy.
Robin Case Study → Visit Site ↗
Surveys
Health TechEnterprise
A self-serve survey framework built for enterprise wellness platforms. Designed to drive measurable employee engagement at scale across large employer accounts.
Virgin Pulse Case Study → Visit Site ↗

Apps I've built

GitHub ↗
In my spare time, I've been enjoying using tools like Claude Code and Codex to built out my own apps to better solve my various day-to-day problems. But because I've grown up as a SaaS PM, I couldn't help building them all SaaS-style with full signup, auth and login flows that can be used by anyone! Check them out!
Ondoloop
Ondoloop logo
Health & FitnessWeb appiOS
A personal fitness and wellness tracker built around daily routine — workout rotations, trend analysis, and a mindfulness journal. Built for real use, with full auth, multiple users, and now a native iOS companion alongside the web app.
Case Study → Visit Site ↗
Homeboard
Homeboard logo
Web appTablet
A shared household dashboard for staying in sync — todos, meal planning, countdowns, and a family calendar. Multi-tenant, with separate household accounts. Designed to run on a tablet mounted on a fridge.
Case Study → Visit Site ↗
Passports
Passports logo
TravelWeb app
Passports is my trip planner and travel journal in one app. I build the itinerary day by day, record what we actually did along the way, and share either one with a link.
Case Study → Visit Site ↗
Passports MCP
Passports MCP logo
MCPTravel
A real OAuth-authenticated MCP connector for Passports, so Claude.ai can read my trips and journal entries and propose edits — through the app's own auth and row-level security, not a shortcut. Ten tools and counting.
Case Study →

Tools & systems

Software Development

Claude CodeCodexSupabaseNetlifyRetoolResendCoderabbitSourcerySnowplowPlaywright

Product

ModeCannyAmplitudeLookerGoogle AnalyticsMiroNotionConfluenceJiraShortcutLinearFullStoryProductBoardAhaUserpilotPendoWalkMe

Design

Claude DesignFigmaLovableReplit

Strengths

Product strategy
Team leadership
Discovery & validation
Player-coach
AI for product development
AI products
Product roadmapping
User Experience
Native mobile apps
Software-as-a-service
Gamification
Data & Analytics

Experience

LinkedIn ↗ Download ↓
2023–now
Director of Product, Create
Wistia
  • Leading product strategy across Wistia's video creation suite — recording, editing, webinar, and AI-native tools. Managing three PMs in a player-coach role while staying hands-on with discovery and roadmap.
  • Lead and manage an amazing team of 3 stellar and empowered product managers while collaborating closely with engineering, design, marketing (with heavy PLG component), sales and other stakeholders.
  • Build a disciplined customer-insights engine within my team; combine qualitative discovery, in-product analytics, and ongoing user validation, ensuring we deeply understand customer workflows, uncover problems and pain points, and translate insights into high-impact product bets.
  • Champion culture of rapid experimentation, data-driven decision-making, and continuous learning while aggressively and enthusiastically embracing cutting-edge AI technologies (both in our product processes and our products themselves).
  • Establish clear OKRs, shaping qualitative and quantitative research practices, and driving ruthless prioritization to ship faster, gather signal earlier, and iteratively raise product quality.
↑ Significantly grew video creation usage year-over-year across the platform across multiple products
2021–2023
Director of Product Management
Robin
  • Led workplace management software across desk booking, room scheduling, and visitor management. Grew from Senior PM to Director. Managed 3+ PMs.
  • Establish innovative product roadmap across highly fluid office-tech space during/after covid-19 pandemic, navigating key strategic pivots in the product offering.
  • Hired, mentored and managed (3-4) product managers as direct reports while leading dev teams that launched multiple major new products including visitor management app, employee communications suite and workplace services platform. Pivoted product into new categories to capitalize on opportunities in evolving tech landscape during pandemic and driving over 180% YOY ARR increase.
  • Led strategically critical product expansions, including product discovery, customer research, feature design/delivery, beta testing, launches and ongoing iterative development.
  • Collaborated with other product and engineering leaders to scale R&D function from 4 to 9 delivery teams, while partnering with go-to-market stakeholders for sustainable org-wide growth.
  • Champion R&D culture empowering insatiable curiosity and customer problem discovery alongside fearless ship/measure/learn/iterate cycle to enable user-obsessed, data-driven product evolution.
↑ $4M+ ARR from visitor management launch · Users 60% more likely to visit office after desk booking feature launch
2020–2021
Director of Product Management
ZoomInfo
  • Led a new product line from zero to one as core PM — customer discovery, product-market fit, MVP scoping, and roadmap. Simultaneously hired and managed a team of 2 PMs to hand off day-to-day execution. Shipped MVP in 10 weeks.
  • Collaborated with engineers and designers to build and launch MVP of platform product expansion -- re-packaging a contact database for sales teams into an HR tech product for talent acquisition and recruitment -- (conducting extensive customer research and product/market fit validation whioe defining roadmap and executing as primary PM with focus on feedback-driven rapid iteration while driving towards market launch.
  • Hired, managed and mentored a new team of 2 product managers while establishing agile scrum process and culture for cross-functional product delivery including aligning UX design, engineering and QA to build self-sufficient, empowered "pods" working in iterative 2-week sprints supporting new product line.
2016–2020
Senior PM → Director of Product Management
Personify Health (formerly Virgin Pulse)
  • Drove strategy and delivery for the Virgin Pulse enterprise wellness SaaS platform serving millions of employees. Managed a team of 6 PMs while expanding the product portfolio through new products and feature development plus integration of acquired company products into the platform.
  • Manage and mentor a team of product managers (6 direct reports) with responsibility for recruiting, training, coaching, performance, professional development, etc while defining team structure and processes to enable scaleability of the broader product delivery group.
  • Work closely with VP of Product to define and refine product team structure, roles/responsibilities and career ladder to scale (via both acquisition and organic growth) from team of 6 product managers to team of 15 within 18 months.
  • Work side-by-side with engineering teams and UX designers in agile/scrum development environment to deliver rapidly released and shipped major features supporting complex cross-company growth initiatives.
  • Partner with marketing, sales, account management, customer service staff and other stakeholders, while interacting early, often and directly with users/customers.
↑ Surveys product launched with 80%+ user engagement · Part of $150M+ ARR platform
2015–2016
Product Manager
Zipcar
  • Drove the product roadmap across the Zipcar platform — electric vehicles, reservation experience, application security, and admin tools.
  • Act as product owner embedded with engineering teams in an agile development environment with weekly release cycles while facilitating feedback loops cross-functionally with stakeholders throughout the business (domestically and internationally), from customer service to operations to sales and marketing as well as executives.
  • Interact early, often and directly with members and other end-users via interviews, surveys, and hands-on user testing to understand needs, problems and pain points, crowdsource solutions and enhancements and generally obsess about the product/service experience.
  • Collaborate with user experience and visual designers on every facet of product interaction, leveraging testable assets ranging from conceptual descriptions to static mock ups and wire frames to working prototypes to live software—anything that can be put in front of users to enable rapid testing, learning and iterating.
↑ NPS +60% for electric vehicle experience
2013–2015
Marketing Manager → Product Manager
Personify Health (formerly Virgin Pulse)
  • Started in marketing before transitioning into product management. Contributed to the re-platforming of the core Virgin Pulse product — the foundation (now used by over 7500 companies and 25% of the Fortune 500) that became a $300M+ ARR business and was later merged with HealthComp to become Personify Health, a $3B entity.
  • Work side-by-side with engineering teams in agile development environment to define product features/requirements in terms of user stories and specs with the goal of rapid, iterative releases.
  • Interact early, often and directly with prospects and customers to understand needs, wants, problems and goals, as well as marketplace, competitive landscape and other external factors.
  • Partner with marketing, sales, account management, customer service and other stakeholders to ensure successful go-to-market rollouts and product launches.
  • Plan and execute strategies to drive enrollment and ongoing utilization of the platform, relying on digital marketing channels, behavioral economics, business intelligence, database marketing and test-and-learn methodology.
2011–2013
Marketing Manager
CVS Caremark
  • Developed B2C marketing strategies for prescription benefits and mail-order pharmacy, driving traffic and adoption across digital channels while managing a $2M budget.
  • Executed strategies via project plan development, managing to key milestones and $2M budget, creative and message development, coordinating across teams of stakeholders (including executives), vendor management, overseeing communication production/distribution, results tracking and outcome analysis.
  • Focused specifically on implementing and improving digital marketing channels (email, search, online display, re-targeting, social media, mobile, etc.) to reduce costs, increase response rates and ultimately drive bottom line results. Also responsible for more traditional direct marketing programs (direct mail, outbound calls, etc).
  • Also participated on cross-functional teams to provide thought leadership on marketing strategies targeting both B2B and B2C customers.
  • Sought continuous improvement through embracing a test-and-learn approach that allows strategies to constantly be refined and enhanced by working with a variety of stakeholders to define success, develop measurement plans, objectively evaluate results and share with business partners.
2008–2011
Senior Marketing Manager / Marketing Project Manager
Stonehill College
  • Led enrollment marketing across web, email, search, social, direct mail, events, and broadcast campaigns.
  • Initiated, planned, and implemented campaigns with an in-house marketing team consisting of creative and web staff to support college recruitment and communications goals, while reporting to the marketing director and working closely with admissions and operations directors, vice president for admissions and marketing, and college president on marketing communications strategy and tactics.
  • Produced integrated marketing communications plans utilizing a full range of communication channels including websites, e-mails, social media, search engine marketing, direct mail, event marketing, and broadcast ads.
  • Led initiative to increase marketing budget from $150,000 to $1.2 million over the course of two years by demonstrating increased ROI through a strategic focus on segmentation and targeting, cross-channel integration, and differentiated branding and messaging.
  • Results included an increase in undergraduate applications by more than 20% and an increase in tuition revenue by over $2 million.
↑ Applications +20% · Tuition revenue +$2M · Marketing budget grew from $150K to $1.2M
2006–2007
Project Manager
Marketing Resources
  • Managed marketing projects, client relationships, timelines, creative development, and budgets for agency clients across B2B and B2C programs.
  • Main liaison between client and all contractors for national consumer promotions. Client list included Pepsi, McDonald’s, Samsung, Disney, SoBe, Lipton, and Tropicana, among others.
  • Developed project timelines and communicated to clients, internal project teams and production vendors in order to coordinate overall marketing effort, tapping into efficiencies to meet budget and timeline restrictions.
  • Engaged manufacturing facilities to assess print production requirements and implement test runs to ensure all final print production files ran without failure. Monitored production of consumer packaging to ensure secure plan for introducing high-level winning game pieces to live finished goods production is met.
2002–2005
Project Manager
FedEx Kinko's
  • Managed complex printing and publishing projects for corporate clients, overseeing production schedules, quality control, and custom deliveries.
  • Acted as shift supervisor, managing a staff of six people while providing excellent customer service in a high-stress, fast-paced environment by troubleshooting and problem solving client issues involving print orders, timelines, computer equipment and shipments.

Education

Bachelor of Arts in English
University at Albany
Master of Business Administration
UMass Dartmouth
Chris Augustine
Product Leader & Builder New England (Boston / Providence Area)

Chris Augustine

I've spent 20+ years creating impact — first in marketing, then in product — but the through-line has always been understanding people. I love to travel and going places where I don't speak the language taught me to lead with curiosity and read context before jumping to conclusions. Years spent building habit and wellness products taught me that behavior change is hard, routines matter, and the best products meet people where they are rather than where you wish they were.

I bring the same thinking to my teams: deeply collaborative in how we work, relentlessly competitive in the standards we hold ourselves to. Whether that's a product decision, a team process, or a morning workout — I'm always looking for a new and better way.

Want to talk product, AI tools, or building things? Get in touch →
Chris Augustine's dog Hercules Mulligan

I couldn't close out without showing you a picture of my dog, Hercules Mulligan.